India has her population in billions, and around 50-60% of them own businesses across the nation and outside. That is a lot of companies that one needs to compete with to reach an audience or customer. As such, it has become essential for brands to do everything they can to ensure that they stand out from the crowd of competitors with their uniqueness. That is where security labels come in.
Security labels are available in different forms and varieties that an organization can choose from for their product. There is also an option to customize them according to a brand’s liking and requirement. A company can choose from the umpteen number of label stickers manufacturers in India. However, before they do, it is important to know what all security labels can offer a brand. Labels give a unique brand image Security labels are unique due to the various technologies used in its manufacture. As such, when used to cover a product representing the brand, it creates a unique impression on the consumers. They will be able to recognize the company from the label alone, especially if the said sticker is memorable and creative. Moreover, label stickers manufacturers in India offer a variety of them for a company to choose from. Paper labels and tamper proof labels are some of the common types available in the market currently, along with holographic ones. The holographic paper labels, moreover, makes the labeling of the product unique with different shapes and patterns. Labels provide security Security is essential when a product is concerned. However, with the advent of latest technologies, the probability of counterfeiting is at an all-time high. Product labeling can ensure there is no duplication of products, thereby securing the consumer and their trust in the brand. With a variety of options available for companies to choose from, labels make creativity with the product marketing possible. Labels, nowadays, are available in different types. Some of which, have the ability to inhibit counterfeiting process. Tamper-proof labels, for instance, easily destruct, rendering them useless. Once this happens, it is impossible to undo the damage, and they can, only, be replaced, preventing counterfeiting effectively. Labels on products, that have been customized by brands, have a lasting impression on the consumers. They help a brand to stand out, in the eyes of public, from its competitors and ensure increase customer engagement. If companies are able to create paper labels incorporating creativity and security, then there is a higher chance of them protecting their products and customers, while driving their marketing efforts.
0 Comments
Labels of any kind are the first things that communicate on your company’s behalf but they can also be the first in a line of defence to protect your product, brand image from tampering and counterfeiting. They have great security features and they cost less too. For example, prescription painkillers are always liable to be used by addicts and that’s why, back in 2007, the government ordered professionals to use written prescriptions that contain at least one of the tamper evident features from the following: The prevention of unauthorized copying, the prevention of erasing and modifying the prescription or the prevention of counterfeit prescriptions. The tamper evident prescription pads meet the mentioned requirements but cost more than twice a simple Rx paper or Px pad. Why do you need security labels, tamper proof labels or holographic paper labels? Protect your products and increase their visibility with holograms label stickers. Holostik manufactures Paper labels, security labels, tamper proof labels and holographic paper labels that are customizable and of uber quality. Holostik, being one of the largest labels (stickers) manufacturer in India, not just make labels that are effective and powerful but also create a unique identity for your brand that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Security labels are the second most difficult thing for counterfeiters to duplicate, first being security holograms. With the combination of holography and paper labels, these security labels provide the kind of security to the brand owners that is almost impossible to copy or replicate by adding an extra layer of security. The security features of these holographic paper labels are a holographic strip or full transferred holography, thermochromic ink, conductive ink, Ph reactive ink & colour changing ink. The numbering on the labels can only be seen using Ultra Violet ink. These security labels can make use of holography or not, depending on the customer’s choice. The features of Holostik’s security labels:
Kinetic Effect- A pattern made of lines that give the illusion of moving linear, radial, conical or any angle where the hologram is tilted. Partial Holographic Strip- This customizable strip can carry the logo of the company, any word or any other design using holography. Covert Laser Viewable- The text cannot be seen by the naked eye. These can only be seen by using a special laser device at a certain viewing angle. Gradient Effect- This is a holographic image that contains computer generated random pattern and each graphical design has been provided with a colour changing effect in form of gradations. Different kinds of security labels made by Holostik:
|
Holostik India LimitedWe specialise in holography and packaging-guided by our spirit for innovation. Archives
April 2022
Categories
All
|