We are surrounded by imposters and crooks, they are sitting in mansions and bungalows, the luxuries they created feeding off of the market and people’s taxes. Securing things that make the most of our nation’s economy is then of utmost importance, especially these days when counterfeits have their own organised markets and businesses. Just imagine if one day you wake up and suffer the consequences of dire things done by an “identity thief” in your name, how powerless and helpless would you feel in your own home then? Counterfeiting is just like that, an identity theft of products that took too much time and money to be realised by brands. Just like you generate your own unique identity numbers, Barcode solutions do just that for every product that a brand manufactures.
These counterfeiters con customers at the cost of someone else’s brand and goodwill and make a huge profit out of it. And then customers compare the experience of these fake products with the promises of original products. Obviously, these duplicates fail to deliver and then it’s the brand that takes the bitter end of customers’ moods. So, in these hard times, product authentication solutions can prove to a guardian angel for the brands and their unique products. And with the ability to combine these barcode solutions with holography has given product authentication solutions a gigantic security from counterfeits and their perils. Product authentication solutions in India There are various product authentication solutions in the market available today so that no random person can come in and steal your brand’s shine. The most common method of securing the identity of products in the age of relatively cheaper technology is holograms and barcodes. Holostik is one of largest hologram producing company in India that aims at providing barcode and holograms solutions to its customer in order to cut down the duplicity of a product. With every passing year, technology is becoming cheaper and cheaper, and that has made even holograms susceptible to copying. But still, copying these is one of the hardest task counterfeiters have to do, copying a product is far easier than that. But combining this already hard to replicate holographic technology with other solutions, such as barcode solutions and Ulta Violet Ink, makes it almost impossible to replicate. When a customer buys that product they can just simply scan that code and see if the product being sold to them is original is not. This ensures an open channel of trust between the customer as well as the manufacturer. These barcodes can also simply be replaced by QR codes and as these days we all have smartphones which have an easy option of scanning these codes.
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