The market is being flooded with fakes and imitation so close to reality that the real brand is struggling to maintain its own name. This is not just the loss of the brand owners but also of the people and the government. We, as consumers are being deceived into using fake products and then suffering the consequences. The government suffers in terms of revenue as these counterfeits, fakes, imitations and often smuggled products cut right through the tax barriers and as a result, tax collection is minimised. Keeping all this in mind, the most important aspects of marketing for any brand are probably brand identity, brand value and how better the packaging of their products communicate with customers. The first line of defence against counterfeits and brand communication, both start with packaging and that is why the packaging industry makes the largest consumer base for the Holographic Wide Web Films. Why do you need Packaging films with Holography? Packaging films with holography are excellent to put a dent to the counterfeiting business because they make products tamper proof. These packaging films help increase the brand value of products, protects brand identity, enhances the shelf appeal, and keeps them safe from the threat of counterfeiting and imitations. Packaging films or wide web films are also perfect for creating spangles for the textile industry. The perfect shine of the films highlights brand’s visual appeal. Advantages of packaging films with holography are:
Flexible holographic packaging solutions by Holostik:
Secured packaging solutions from Holostik are a result of premium quality raw materials and sophisticated printing technologies. These wide web films are known for their self-adhesiveness, clarity, quality and shine. The Packaging films are available in various standard sizes and can be customized to customer-specific needs as well. These films bless the products with a stunning shine and highlight the brand looks. Experts are always working at Holostik to make these packaging films compatible with international standards and the latest market trends. Secure packaging solutions from Holostik are an intrinsic part of the secure packaging industry. Made better with security and holographic features, these packaging films are probably the best and most cost-effective tool for being the first line of defence and for brand communication. These packaging films with holography are available in both PET and BOPP with a thickness of 12 microns and 20 microns respectively. Holostik offers these films at economical prices and these are widely used for gift-wrapping, packaging, and lamination purposes.
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A study was done in 2005 that revealed there was a major growth in revenue in the states that were using holographic stamps than ones that were not using them. Amongst the highest selling commodities in India, liquor and cigarettes are at the first rank. These are the commodities that generate the highest of the tax revenue and are also most prone to counterfeiting and duplicity. When few states started using holographic tax stamps in the early 2000s, those states witnessed an exponential growth in tax revenue without having to increase the price of the liquor. This also led to a higher number of purchases and in turn generated even more revenue. So, if these commodities are being counterfeited that only means the government revenues are minimised, which will not reflect well in the market and it’s the common masses that suffer the most. Why do you need holographic revenue stamps? Holographic tax/revenue stamps developed by Holostik are crucial in the battle against counterfeits. These small and deceptively weak strips of holographic technology keep the sale of counterfeits in check and enhance the government revenue. It protects the excise duty imposed on any products like tobacco and alcohol, which reflects growth in fiscal income and reduction in the sale of untaxed or smuggled goods. Advantages of holographic tax stamps:
Holostik’s holographic tax stamps are an amalgamation of various technologies: These holographic tax stamps are an amalgamation of various technologies that make them even more secure and there is more than one way to check the authenticity of the product. These technologies are then combined with strong product authentication, holographic and non-holographic features. These holographic tax stamps are customizable and can be tailored to customer-specific needs. The various technologies are:
UV Alpha Numeric Sequential Numbering: A sequential numbers consisting of alphabets and numerical digits printed using Ultraviolet ink. It can be viewed only under Ultraviolet light. 2D Data Matrix Bar Code: These seemingly nonsensical pattern made from squares or lines is used to store relevant or confidential data. It can be scanned to authenticate the product. UV Invisible Image (Covert Feature)- An image printed using Ultra Violet ink that can only be viewed under Ultra Violet Light. Many counterfeiters are using advanced technologies now, they are even using Ultra Violet ink to make their imitations’ holographic revenue stamps even more original. So, we need to have more security features other than Ultra Violet ink. Ph Reactive Ink (Forensic)- Ph reactive ink is used as a security feature and can be viewed only through an inspection pen. On viewing under the pen, the colour changes. Micro Lettering Reverse (HIL)- These letters are made in 65 microns and can be seen under a 50X magnifier only. Holographic Strip- This strip is made using holography and incorporates the name or the logo of the company. Labels of any kind are the first things that communicate on your company’s behalf but they can also be the first in a line of defence to protect your product, brand image from tampering and counterfeiting. They have great security features and they cost less too. For example, prescription painkillers are always liable to be used by addicts and that’s why, back in 2007, the government ordered professionals to use written prescriptions that contain at least one of the tamper evident features from the following: The prevention of unauthorized copying, the prevention of erasing and modifying the prescription or the prevention of counterfeit prescriptions. The tamper evident prescription pads meet the mentioned requirements but cost more than twice a simple Rx paper or Px pad. Why do you need security labels, tamper proof labels or holographic paper labels? Protect your products and increase their visibility with holograms label stickers. Holostik manufactures Paper labels, security labels, tamper proof labels and holographic paper labels that are customizable and of uber quality. Holostik, being one of the largest labels (stickers) manufacturer in India, not just make labels that are effective and powerful but also create a unique identity for your brand that will effectively reflect your brand to your customers and protect it from tampering and counterfeiting. Security labels are the second most difficult thing for counterfeiters to duplicate, first being security holograms. With the combination of holography and paper labels, these security labels provide the kind of security to the brand owners that is almost impossible to copy or replicate by adding an extra layer of security. The security features of these holographic paper labels are a holographic strip or full transferred holography, thermochromic ink, conductive ink, Ph reactive ink & colour changing ink. The numbering on the labels can only be seen using Ultra Violet ink. These security labels can make use of holography or not, depending on the customer’s choice. The features of Holostik’s security labels:
Kinetic Effect- A pattern made of lines that give the illusion of moving linear, radial, conical or any angle where the hologram is tilted. Partial Holographic Strip- This customizable strip can carry the logo of the company, any word or any other design using holography. Covert Laser Viewable- The text cannot be seen by the naked eye. These can only be seen by using a special laser device at a certain viewing angle. Gradient Effect- This is a holographic image that contains computer generated random pattern and each graphical design has been provided with a colour changing effect in form of gradations. Different kinds of security labels made by Holostik:
Holographic label manufacturers use holography to create holographic labels. Holograms or holographs are three dimensional images created from storing two parts of light: one is not scattered and is used as the reference light, and other is the part or light which was allowed to reflect from an object. The stored light particles move in conjunction with the viewing source, the image seems to move or grow larger, giving it the illusion of an actual object trapped in a flat piece of plastic. These images are then placed on a flat sticker which we call as 3D holographic stickers. There is not any shape, size or colour constraint for these stickers but they are often transparent and can be used for their aesthetic properties or for security purposes or for both. Certain images placed in holographic label stickers or holographic scratch labels vary, such as text or visual images. However, they range from symbols to objects to logos. When used for security purposes, holographic label sticker is (often) embossed with a string of alphanumeric (or just numeric) text that serves as a form of identification. They also have invisible objects that can only be seen or read by a special machine; for example, ultra violet ink can only be seen under ultra violet light. Why do you need Holographic Label Stickers? In addition to identifying a company by logo or name, holographic security labels also serve as the protection for the products. Pressure-sensitive labels are torn even at the slightest attempt of tampering and a holographic label sticker on any product also signifies that the product is original and not a duplicate. The functions of these labels range from paper seals to bottles and from software to pharmaceutical. And these images are very difficult to replicate, which also limits the reach of counterfeiters. These labels are not just a great security features, they are also cost-effective as well. There are few great ways to protect the product as well as the brand. The stunning shine, elegant colours and magic of the image can also be used as a part of packaging, marketing and branding. It is not mandatory to use holographic label stickers as a security feature, they can also be used for authentication of coins, collectables, IDs, et cetera. Holographic Labels in India: Holographic label manufacturers such as “Holostik” use cutting edge technology to create these customizable holographic label stickers. The type of holography used to create these labels is also (often) called rainbow transmission. The film is made from polyester and lacquer and patterns are made using invisible ink. An aluminium foil coating is then placed atop that reflects white light which helps to rebuild the image. These holographic label stickers from “Holostik” are made to protect your inventory and brand identity/value. Tamper-proof holographic seals can be custom printed, pre-printed, or left blank. They create tamper-resistant and holographic stickers for every application, including these popular uses: Product Labels, Software, Packaging, Security, Caution/Warning, ID Labels, Pharmaceutical, Warranty, DVD Security Labels, and many more. |
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